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South Indian actress Ms Hansika Motwani, longines, symphonette, Boutique, Chennai, India
The Longines Symphonette steel and gold ladies collection was launched at the Longines Boutique in Chennai

On 16 November 2017, the Swiss watch brand Longines launched its latest variation of the Longines Symphonette at the newly renovated Longines Boutique in Chennai, India.
An ode to twenty-first century women, the Longines Symphonette is designed for women who want to wear a contemporary yet elegant watch to shine in the spotlight of their evenings out. The Longines Symphonette now available in a new variation with pink gold, charms its female customers with its chic and trendy aesthetics, while remaining faithful to the elegance that characterizes the brand. The solid rose gold crown and touches of pink on the dial harmoniously match the bracelet that intertwines steel and a rose gold cap.
During the event, famous South Indian actress Hansika Motwani was presented with an elegant watch from this new line, as recognition of her beauty, personality and work in the performing arts.

Longines launches new Record collection and celebrates its 185th Anniversary in Beijing

Announced at Baselworld 2017, the Record collection was the highlight of the celebrations, conveying a sense of timeless excellence unique to the Longines brand. With a powerful profile and advanced technical innovation, this landmark collection is symbolic of the brand’s commitment to timeless excellence. The entire series of automatic timepieces has been awarded a “chronometer” distinction by the Swiss Official Chronometer Testing Institute (COSC). The models feature a single-crystal silicon balance spring with unique properties, ensuring the highest calibre of performance that can be achieved in a quality timepiece of today. The technical innovation of the Record collection will secure its place among Longines’ most classic timepieces.

By presenting this new watches in the heart of Taimiao, one of Beijing’s most iconic and enduring dynastic vestiges, Mr von Känel, President of Longines, said “Tradition, elegance and performance, three values dear to Longines, are perfectly combined in the new collection that we are launching today: the Record collection. Indeed, its models do not simply show Longines’ watchmaking expertise, but they are also a display of the brand’s signature classic style.”

The evening was also the occasion to celebrate the brand’s 185th anniversary. Timepieces from the Record collection are exhibited alongside a selection of vintage mementos in the Longines 185th Anniversary Exhibition hosted at Taimiao until 19 November. The exhibition features some of Longines’ most iconic modern timepieces as well as a curated selection of vintage pocket watches, timing devices, early wristwatches directly sourced from the Longines museum in Saint-Imier. With collections of archived photographs, achievements, advertisements and films on display, visitors are offered a unique glimpse into the company’s decorated past.

Guests also witnessed the launch of “Longines through Time”,a historical book, written by Longines International Brand Heritage Manager Ms Stéphanie Lachat. Retracing the evolution of Longines since its establishment in 1832, the book delivers an insightful account of the its centuries-long devotion to elegance and performance. It serves as a tribute to the brand’s renowned approach to watchmaking and timekeeping, seamlessly embracing both heritage and innovation in the creation of all its timepieces.

To cap the evening, Longines introduced its new Ambassador of Elegance, Zhao Liying. Adored by the audience for her pretty look and admirable professional acting skills, the Chinese actress already has an impressive list of successes despite her young age. Ranked fourth in Forbes’ 2017 Top 100 Chinese Celebrities, Ms Liying is the newest addition to the Saint-Imier company’s star-studded circle of Ambassadors that includes Kate Winslet, Simon Baker and Aishwarya Rai Bachchan, among others.

Ms Zhao Lying graciously said the following about what she shares with the brand: “I would like to say how delighted I am to be here tonight with Longines for the launch of the new Record collection. As a woman, I am proud to be the Ambassador of a brand which sells as many lady watches as men’s. I am very proud to be now a part of Longines history.”

Guests had the opportunity to visit the exhibition after the official parts. The Longines 185th Anniversary Exhibition is also open for public viewing from November 18-19 between 9 am and 4pm.

The Longines Masters of Paris
The Longines Masters of Paris

As Title Partner and Official Timekeeper of the Longines Masters Series, Swiss watchmaking brand Longines is proud to provide its timekeeping expertise for all the competitions of this world-class show-jumping competition. The first leg takes place from 30 November to 3 December 2017 at the Parc des Expositions in Paris Nord Villepinte. The season then continues with the Hong Kong leg from 9 to 11 February 2018, followed – for the first time in its history – by a climactic final leg in New York from 26 to 19 April 2018.

During the Longines Masters of Paris, Longines is delighted to lend its name to two of the weekend’s headlining events, the Longines Speed Challenge on the Friday evening – with Longines Ambassador of Elegance, Asian actress Chi Ling Lin attending – and the Longines Grand Prix on Sunday afternoon. In addition, the winged hourglass brand is also for the first time Founding Partner of the Riders Masters Cup, an innovative show-jumping competition that pits the two major equestrian powers, the United States and Europe, against each other in a never before seen transatlantic battle.

Longines’ elegant boutique will open its doors in the heart of the Prestige Village during the Parisian leg. Accessible to all visitors, it also serves as the entrance for the VIPs making their way to the Masters Club. It offers the chance to discover and purchase the brand’s various collections, such as the Official Watch of this event, the new Conquest V.H.P. (Very High Precision). This model represents new achievement in the field of quartz, combining great precision, high technicality and a sporty look, marked by the brand’s unique elegance.

In addition to all the sporting excitement, spectators can enjoy a nostalgic moment on the Longines Carousel in the heart of the Prestige Village. Visitors of all ages can have their photo taken and retrieve the picture at the Longines boutique.

Arina and Dina Averina; Ambassadors of Elegance
Arina and Dina Averina

Saint-Imier (Switzerland), 14 November 2017 – Longines is delighted to announce the appointment of rhythmic gymnasts Arina and Dina Averina as its new Ambassadors of Elegance. Since 2014 when they first entered World Cup competitions, the Russian sisters have set themselves apart and claimed many medals. These talented and elegant young athletes perfectly embody Longines’ motto “Elegance is an Attitude”.


Russian rhythmic gymnasts Arina and Dina Averina were welcomed as members of the Longines family of Ambassadors of Elegance. Born on August 13, 1998, the twin sisters discovered the world of gymnastics at the age of four thanks to their mother. Arina and Dina first appeared in international competitions at the 2011 Russian-Chinese Youth Games where Dina won the gold medal and Arina earned 5th place in the all-around competition. After that, the two gymnasts competed in several tournaments, including the 2015 Corbeil-Essonnes International Rhythmic Gymnastics Tournament, the 2015 MTK Budapest, the 2016 International tournament in Lisbon and the 2016 Grand Prix Final in Eilat, where they obtained outstanding results and brought home numerous medals. The twin gymnasts also claimed several medals at  the 2017 World Games in Wrocław and at the 35th Rhythmic Gymnastics World Championships in Pesaro. Longines was the Official Partner and Timekeeper of this world-class event, where Dina became the new All-around Champion followed by her sister Arina who took the silver medal.


Dina and Arina Averina are in total symbiosis with Longines’ values in terms of performance and elegance. From the beginning of their career in the world of gymnastics competition, the two sisters have shown their talent in achieving great results. Longines is committed to supporting the most talented young athletes of their generation and is looking forward to the very promising career of these two gymnasts.


More generally, Longines first became involved in gymnastics in 1912, when it launched an innovative electro-mechanical timing system. For over twenty-five years, the brand has been the Official Partner and the Official Timekeeper for artistic and rhythmic gymnastics competitions organized by the International Federation of Gymnastics (FIG).

Olivier Philippaerts; H&M Legend of Love; the Longines Trophy; Grand Prix of Maastricht
마스트리히트 그랑프리

벨기에의 승마 선수 올리비에 필리파에츠(Olivier Philippaerts)가 올해 다시 한번, 주말 하이라이트 경기인 점핑 인도어 마스트리히트(Jumping Indoor Maastricht)에서 론진 트로피를 거머쥐었습니다.

H&M 레전드 오브 러브(H&M Legend of Love)에 기승한 그는 키안티스 챔피언(Chianti's Champion)에 기승한 네덜란드 승마 선수 프랑크 슈트어트(Frank Schuttert)와 VDL 그룹 사베시 다(VDL Groep Sabech d'Ha)에 기승한 리자 누렌(Lisa Nooren)을 제치고 결승선에 들어왔습니다. 론진 네덜란드 매니저 주디스 멘넨(Judith Mennen)은 올리비에에게 론진의 우아한 타임피스를 수여하였습니다.

또한, 스위스 워치 브랜드 론진은 “론진 클리어 더 점프(Longines Clear the Jump)” 이니셔티브 활동을 통해 5,000인분의 식사에 해당하는 수표를 자선 단체 홍보 대사 리자 누렌에게 증정하며 저스트월드 인터내셔널(JustWorld International)을 후원하였습니다.

New Boutique opening, Malaysia, Chi Ling Lin, Suria KLCC
수리아 KLCC의 새로운 론진 부티크 그랜드 오프닝

대표적인 랜드마크인 수리아 KLCC 1층에 위치한 새로운 론진 부티크는 전 세계 론진 부티크에서도 볼 수 있는 스타일 코드를 충실히 반영하여 "우아함은 애티튜드에서 비롯됩니다”라는 브랜드의 모토가 곳곳에 구현된 세련되고 우아한 공간으로 탄생하였습니다. 803 평방 피트의 부티크 내부 공간에는 19세기의 유서 깊은 진귀한 포켓 워치 컬렉션이 특별히 마련되어 있습니다.

전 세계 모든 론진 부티크에서와 마찬가지로, 이 새로운 부티크도 브랜드의 아이콘인 날개 달린 모래시계 로고와 함께 래커 처리한 우드 패널링을 사용하였고 버니싱 처리한 가죽, 폴리싱 처리한 대리석과 세심하게 엄선한 집기 및 가구 등과 같이 전통적인 최고급 소재들이 조화를 이루는 우아한 인테리어가 특징이며, 고객을 편안하게 맞이할 수 있는 차분한 환경을 연출합니다. 우아하고 프라이빗한 분위기를 선사하는 이 새로운 부티크에서 시계를 사랑하는 모든 애호가들은 론진 돌체비타를 비롯하여 론진 마스터 컬렉션콘퀘스트 클래식헤리티지 모델과 같은 폭넓고 다양하게 엄선된 론진 컬렉션을 보다 편하게 살펴볼 수 있습니다.

다양하게 선별된 정교하고 아름다운 타임피스를 선보이는 새로운 론진 KLCC 부티크는 이미 뛰어난 안목을 지닌 고객들이 필수적으로 방문하는 곳이 되었습니다. 또한, 타이완의 톱 모델이자 여배우 겸 TV 진행자인 린즈링(Chi Ling)이 부티크의 공식적인 그랜드 오프닝에 참석하여 자리를 빛내주었습니다.

12년간 론진 엘레강스 홍보대사로 활동하고 있는 린즈링은 우아한 품성과 패셔너블한 스타일로 론진의 우아한 스타일의 정수를 완벽히 구현합니다. 론진 돌체비타 컬렉션의 시계를 착용하고 그랜드 오프닝 이벤트에 참석한 린즈링은 부티크 입구에서 그녀의 모습을 담고 있는 바닥부터 천장까지 길이의 라이트 박스 포스터에 사인을 하며 론진에 대한 축복과 후원의 뜻을 표했습니다.

그녀는 포토 타임과 사인회를 진행하면서 론진과 맺은 인연에 대해 전했습니다. “이 놀랍고도 중요한 순간을 기리기 위해 오늘 이 자리에 참석하게 되어 영광입니다. 2005년부터 론진 엘레강스 홍보대사로 활동하면서 수년 동안 수없이 많은 멋진 순간들을 경험했으며, 이 새로운 부티크 런칭을 기념하기 위해 말레이시아로 돌아오게 되어 더할 나위 없이 기쁘게 생각합니다."

린즈링과 론진의 부사장인 샤를 빌로즈(Charles Villoz), 스와치 그룹 말레이시아 & 싱가포르 컨트리 매니저인 호세 드 카르도소(Mr. Jose De Cardoso), 론진 말레이시아 브랜드 매니저인 우이 세이 유(Ooi Say Yew)가 함께 자리한 가운데 새로운 부티크 앞에서 리본 커팅식이 거행되었습니다.

“말레이시아의 대표적인 명소에 자리하게 되어 영광이며, 수많은 쇼핑객과 고객들이 우리처럼 이 새로운 부티크의 매혹적인 디자인에 매료될 것이라 확신합니다. 고객들은 우아한 분위기의 부티크에서 론진의 걸작들을 더 자세히 살펴보고, 진열된 론진의 역사적인 컬렉션을 통해 풍부한 브랜드의 역사에 대해 더 알게 될 기회를 갖게 될 것입니다.”라고 론진의 부사장인 샤를 빌로즈가 전했습니다.

리본 커팅식 후, 린즈링과 샤를 빌로즈 부사장은 부티크를 돌아보며 론진의 역사적인 박물관 작품들이 놓인 특별 공간에서 작품들을 감상하는 시간을 가졌습니다. 부티크는 론진 광고 캠페인에 나온 린즈링의 이미지로 화려하게 장식되었습니다.

폴린 탄(Pauline Tan)과 카레나 테오(Karena Teo), 안조 고(Anjoe Koh)와 같은 유명 인사를 포함한 게스트들이 축하 행사에 참석하여 새로운 부티크를 살펴보고, 세월이 흘러도 변치 않는 클래식하고 유니크한 론진의 특별 컬렉션을 감상하는 기회를 가졌습니다. 또한, 게스트들은 새로운 부티크를 돌아보며 매력적인 하프 연주에 흠뻑 빠져들었습니다.

새로운 론진 부티크는 브랜드의 전통적인 가치와 약 185년간의 장인 기술을 모던하게 재해석하였습니다. 론진은 매번 새로운 부티크 오프닝 때마다 우아함과 지속적인 혁신에 대한 론진의 오랜 열정을 다양한 모습으로 선보입니다.