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Royal Ascot; Aksel Lund Svindal; June; 2017
2017-06-20
홀스 레이싱
Longines celebrates traditional English sartorial elegance at Royal Ascot

On Tuesday June 20th, the owners of Lady Aurelia, the winning horse The King’s Stand Stakes, received an elegant Longines watch from the hands of TRH's The Duke and Duchess of Cambridge. Earlier that day, Longines Vice President and Head of International Marketing Juan-Carlos Capelli presented a watch to Stevie Donohoe, the winning jockey of The Coventry Stakes. Owner, trainer and lad of Rajasinghe, the winning horse of this race, were rewarded with refined Longines watches as well. In addition, Norwegian alpine skiing champion Aksel Lund Svindal, member of the Longines family since 2007, enhanced the race day with his presence. The first race day of the Royal Meeting was marked by no fewer than by three race records, in The Queen Anne Stakes, The Coventry Skates and The St James’s Palace Stake – all timed by Longines, the Official Timekeeper of the event.
 

Longines, which celebrated last year the ten-year anniversary of its partnership with Ascot, is the Official Timekeeper and Watch and Official Partner of Royal Ascot, with the brand having enhanced on course presence including a branded chronometer close to the winning post. This event, characterized by the most traditional English sartorial elegance, was the perfect occasion for the Swiss watchmaker to present its new models from the Longines Master Collection, displaying a sunray blue dial. These fashionable chromatic variations are perfectly in line with the classic and understated spirit of this collection and come in several diameters, so that men and women can find the watch best suited to their wrist.


Longines’ passion for equestrian sport dates back to 1878, when it produced a chronograph engraved with a jockey and his mount. Seen on the racetracks as early as 1881 and extremely popular among jockeys and horse-lovers, this model enabled its user to time performances to the seconds. In 1912 already the company partnered for the first time with an international show jumping competition. Today Longines’ involvement in equestrian sports includes show-jumping, flat racing, driving, dressage and eventing competitions.

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Prix de Diane Longines 2017; new launch; Master Collection Blue edition
2017-06-18
기업
Longines officially launched the blue model of The Longines Master Collection on the eve of Prix de Diane Longines culminating day

On 17 June 2017, the evening before the culminating day of the Prix de Diane Longines featuring the world’s biggest race for fillies, the Swiss watch brand officially launched the new blue model of The Longines Master Collection in the heart of Paris. This stainless steel model displays a sunray blue dial, a fashionable chromatic variation, and belongs to a collection, which is one of the brand’s best sellers since 2005. Besides, Longines is proudly presenting as the Official Watch of the Prix de Diane Longines the new lady model with diamond indexes and blue alligator strap matching its blue dial, which happens to be the corporate color of the winged hourglass brand. The watchmaker is associated with the event at the Chantilly racecourse as its Title Partner and Official Timekeeper for the seventh time.

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Prix de Diane Longines; Chantilly; Horse Racing; 2017
2017-06-18
홀스 레이싱
Prix de Diane Longines - Chantilly

The highlight race of the 168th Prix de Diane Longines was marked by the victory of Senga ridden by Stéphane Pasquier on Sunday 18 June. In front of the tens of thousands spectators at the Chantilly racecourse, the pair won the Prix de Diane Longines, the world's top race for fillies, which the Swiss watchmaker has been timing since 2010. This victory was celebrated by the watchmaker, the Title Partner, Official Timekeeper and Watch of the event, who had an elegant Longines watch handed by its Ambassador of Elegance and alpine skiing champion Mikaela Shiffrin to Senga’s owner, trainer and jockey.

 

Moreover, the ambassador granted the new blue lady model of The Longines Master Collection, the Official Watch of the event, to the most elegant female racegoer, Marih-Sara Ennceiri, as the “Mademoiselle Diane par Longines” prize. The stainless steel lady model displays a sunray blue dial with diamond indexes matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this collection. Its timepieces are notable as much for their intrinsic quality as for their style made up of balanced designs. Besides, the watch brand organized a launch party for this new model in the French capital on Saturday 17 June.

 

This year, the program of the Prix de Diane Longines expanded and also took place on Saturday 17 June. Thus, on Saturday, the south-african jockey Mpumelelo Mjoka’s talent allowed him to win aboard Beaupreau the Prix Longines Future Racing Stars. The lady jockey Diana Lopez Leret and Beruska also crossed first the finishing line of the Prix de La Reine Marie-Amélie Longines. These two races put in the spotlight the remarkable skills of young jockeys from all around the world and the lady riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which the Swiss brand is the Official Partner and Watch. The brand had thus the great honor to award both winners an elegant Longines watch as well as a school bursary to the youngest winner.

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First race day of the Prix de Diane Longines – 17 June 2017
2017-06-17
홀스 레이싱
First race day of the Prix de Diane Longines marked by the victory of young jockey Mpumelelo Mjoka and lady rider Diana Lopez Leret.

This year, the program of the Prix de Diane Longines, of which Longines is the Title Partner, the Official Timekeeper and the Official Watch, expanded and began with the first race day on Saturday 17 June. The following day features the highlight race, the Prix de Diane Longines, which will be attended by Longines Ambassador of Elegance Mikaela Shiffrin.

Thus, on 17 June 2017, the South African jockey Mpumelelo Mjoka’s talent allowed him to win aboard Beaupreau the Prix Longines Future Racing Stars. The lady jockey Diana Lopez Leret and Beruska also crossed first the finishing line of the Prix de La Reine Marie-Amélie Longines.

These two races put in the spotlight the remarkable skills of young jockeys from all around the world and the lady riders of the International Federation of Gentlemen and Lady Riders (FEGENTRI), of which the Swiss brand is the Official Partner and Watch. The brand had thus the great honor to award both winners an elegant Longines watch as well as a school bursary to the youngest winner.

The spectators of the event are offered the opportunity to discover the Official Watch, which is the new blue lady model The Longines Master Collection. The stainless steel piece displays a sunray blue dial with diamond index matching its blue alligator strap, and houses an automatic movement. Centuries of watchmaking expertise stand behind this collection. Its timepieces are notable as much for their intrinsic quality as for their style made up of balanced designs. Besides, the watch brand organizes a launch party for this new model in the French capital on Saturday 17 June.

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Lindbergh Awards; Adventurer; Pioneer; Longines Lindbergh,Spirit of St. Louis
2017-06-16
기업
Longines announces the creation of the Longines Lindbergh Award for an adventurer or pioneer

On May 21, 1927, the "Spirit of St. Louis" landed at Le Bourget Airport in Paris after a flight of 33:30.  At the helm, a young American pilot called Charles A. Lindbergh, who left New York the day before and who has just completed the first transatlantic solo flight without a stopover.  It was a historic feat.  As an official timer for The World Air Sports Federation, Longines also participated in the homologation of this prowess by timing the flight and then adding it to the list of air records.

On June 16, 1927, following this historic flight, Charles Lindbergh received a prize of $25,000 in New York, promised by Raymond Orteig to the first aviator who would make the non-stop crossing between New York and Paris.  90 years later, Longines announces the creation of a yearly $25,000 prize for an adventurer or a pioneer.  In this regard, Juan Carlos Capelli, Vice President of Longines and Director of International Marketing, said: "Historically, Longines has always been at the side of those who wanted to go further and discover new horizons.  Today we are proud to be able to contribute to the establishment of new records by this award, which will reward personalities who have achieved a feat in their field, in the spirit of elegance and performance dear to Longines."  This award will be presented for the first time on May 21, 2018, in New York.

The ties between Longines and Charles Lindbergh were close.  Following his crossing, the aviator approached the watch brand to create a timepiece that meets his needs as an aviator, and thus was born the Longines Hour Angle watch, a veritable icon in the history of the company.  The Lindbergh Hour Angle Watch 90th Anniversary, a new edition of this remarkable piece and produced in a numbered series limited to 90 watches, was launched this year to commemorate this 90th anniversary.  This exceptional titanium and steel timepiece is intended for those who are passionate about history, adventure and watchmaking.

 

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FEI Classics - CCI 4* CIC 3* Lühmuhlen; Eventing; 2017
2017-06-15
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FEI Classics - CCI 4* CIC 3* Lühmuhlen

Longines is the Official Timekeeper and Watch of the 2017 Luhmühlen CCI**** presented by DHL, held from 15 to 18 June 2017. This event comprises the three legs of dressage, cross country and jumping, and culminates on Sunday with rewarding the best at all three events. On Thursday 15 June, HRH The Princess Royal, who was honored with the Longines Ladies Awards in 2016 for her dedication to equestrian sports, attended the Luhmühlen Horse Trials for its 60th anniversary. Back in 1975, when the European Eventing Championships were organized in Luhmühlen, she won individual and team silver.

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